Here’s a look at how Capital Area Counseling Service developed
a working Mission Statement and a complete Corporate Identity.
Capital Area Counseling Service has invested much time
and effort studying the work of Jim Collins - an internationally
renowned business researcher, author and consultant.
Collins believes every great company deeply understands
three key concepts for success:
P – What Are We Passionate About?
B – What Can We Be “Best In The World” At?
E – What Drives Our Economic Engine?
Collin’s research states that at the center of these key
concepts, you find the Hedgehog Concept to unlock
a company’s greatness. The CACS Hedgehog Concept
(mission statement) was finalized in 2013 and is based
solely on Jim Collin’s Hedgehog Concept – one simple
crystalline concept with a ping of truth.
HH – The Right People Efficiently Providing Human Services
To Those Who Need Them
CACS has wellness at it’s core. Highlighted by hope,
strength and balance, the creative process of the
logo began with three overlapping circles. Once the
outer curves of the circles were removed, a powerful
graphic-icon emerged. This bud-like shape represents
the internal growth at CACS, starting from within
and moving outward.
Even the circular typeface
reflects life’s revolving journey
and our constant renewal.
To our Board and Staff, this new
logo demonstrates our company’s
transformation. It is our road map
for the future and will serve as
a constant reminder in helping
individuals and communities
“build better tomorrows.”